Dear Colleagues and Friends,

We seem to be at the beginning of an era when the world's supply chains are reorganized, innovative products are introduced to the market, and the world's economic axis is transferred.

In this rapidly changing world, it is no longer possible to expect success with conventional ideas and strategies. In order to succeed in a new business during this historic transformation period, a new forum for discussion centered on Asia, the central axis of the world, has been established.

The newly launched Asian Business Innovation Association aims to become a world-class society academically and practically by sharing relevant information and building a global economic and industrial model. In this regard, we hope to become an organization that leads Asian business innovation from the perspective of various academic fields, focusing on business administration. We hope that everyone will join us in this new step.